MinuitDeux is the next step in the evolution of our B+B story chronicling our past, present, and future. Our wish is to bring a vision that is closer to our values and our feelings. As in a lifetime, we learn, we evolve to better build ourselves, adapt to our time and stay true to our convictions.
B+B was an important step in our commitment to our human values.
Our migration to MinuitDeux sounds like a second step in our vision. As at dawn, this awakening marks the start of a new life, a renewal, the feeling that a new day is offered to us and which opens all possible fields, the continuity of our beliefs, our ideas, our dreams, but above all our commitment and our vision for those who will recognize themselves in our brand’s philosophy.
MinuitDeux aims to create and unite a community around the importance of maintaining its creativity, its energy, its passion. Moreover, MinuitDeux aims to extend the brand beyond the divides of sexuality, gender, social status and aims to display a positive image by proving that the differences are an extreme richness and a force not to be overlooked.
A bridge connecting two important moments in the life of Fabrice which announces the advent of his journey on a logical and emotional continuation of his experience. An importance on the migration of his new desires, his vision, his desire to travel, his studio in Rotterdam and his shop in Mâcon, his city, his region, the importance of highlighting a local and international terroir and craftsman. The story of the private mansion also to be told to integrate into the story telling, the notion of going back to the source, to develop the local, the human exchange between people.
FOR THE LITTLE STORY
MinuitDeux is the story of a birth and of a rebirth.
00:02 or Midnight Two refers to the birth of Fabrice Couturier on the night of March 27 to 28 around midnight after a difficult delivery for his mother.
The nurse on duty that night gave the tired mother the opportunity to choose the day and the time of the official birth of Fabrice.
She decided to choose MinuitDeux, the 28th of March.
A Day more to live.
MINUITDEUX, MISSION AND PROMESSE
MinuitDeux is determined to create a statement and a collection of clothes that make people with all body types feel good about themselves. We are in a permanent dialogue with our customers and community to develop fashion that empowers the wearer. Inspired by inspiring people, we create inclusive fashion that empowers people and brings out their individuality, regardless of age, gender expression and body type.
MinuitDeux believe in the beauty of individuality. We work for a world without limiting beauty standards, A world where we all are seen and celebrated for our individual beauty. We believe in inclusive fashion as a necessary and consequent answer to social changes. We produce age and gender independent clothes which emphasize the inner beauty and personality of the individual wearer.
MinuitDeux develop special innovative fabrics that allow and enable gender-independent cuts without compromising the shape and individual body features of our customers. We don’t follow fashion seasons; we develop our collections to optimize the design and wearing comfort. No overproduction, our collections grow with our customer base and our feelings. We produce in Europe in close collaboration with selected manufacturing partners who provide fair and safe working conditions for their employees. Intended for the entire market, providing know-how, authenticity of products, the story is made up of human people who are looking for a home, a house that corresponds to their expectations.
A community that brings together artists, choreographer, architects, composer, craftsman, dreamers of all non-genre horizons with the aim of recognizing themselves in our history and commitment to the well-being of the person,the acceptance of oneself and of others for a world better.
A vision to be shared by all that requires sharing, trust, a goal, a voice, a journey.